Why your marketing is impotent and how to finally trigger real desire.
Look at your homepage. You are proudly listing your «premium ingredients,» your «award-winning methodology,» and your «high-quality natural features.»
And you wonder why your conversion rate is flatlining.
Your marketing is impotent because you are selling the chemical composition of a product to a biological animal. You are trying to appeal to logic, but your client only cares about survival, dominance, dopamine, and reproduction.
The Ice Cream Illusion
Let’s look at a simple ice cream cone. When a guy buys a girl ice cream on a summer date, do you think he gives a damn about her daily calcium intake? Is she calculating the caloric value of the vanilla bean?
Hell no.
He is buying a socially acceptable vehicle for public flirting. He is buying $2 worth of oral intimacy wrapped in a waffle cone. He is buying playfulness, tension, and a dopamine hit.
Meanwhile, the ice cream brand’s marketing department is busy writing boring copy about «farm-fresh dairy» and «zero artificial flavors.» They are completely missing the primal point.
Stop Selling Features. Start Selling Instincts.
People don’t buy products. They buy the illusion of youth. They buy dominance over their rivals. They buy relief from crippling anxiety. They buy sex.
Your job is not to educate the client about your product’s technical specs. Your job is to strip the product down and find the hidden biological INSTINCT attached to your offer.
Once you find that raw nerve, you don’t politely tap it. You press down on it hard, and you don’t let go until the client physically feels the need to hand over their credit card.
Stop selling the calcium. Start selling the dopamine.
