THE POVERTY DICTIONARY: WHY YOUR «GOOD INTENTIONS» ARE KILLING YOUR MARGINS

The Myth: Using soft, nurturing words like «help,» «support,» or «care» humanizes your brand. It makes the client see you as a friend and trust you with their money.

The Reality: In the world of high-ticket deals, these words act as a kill-switch. They trigger the client’s «defense mode» because you’ve subconsciously labeled them as weak.

THE CULT OF «HELP»: THE MARK OF A LOSER

The word «help» is the #1 conversion killer in the premium segment.

1. Victim Psychology. Help is for those who can’t handle their own sh If you offer to «help» a client, you’re broadcasting: «Buddy, you’re in trouble, you’re a victim of circumstances, and I’m your savior.» No one with «fck you money» identifies as a victim. They aren’t looking for a savior; they’re looking for an Asset.
2. Charity vs. Business. «Help» sounds cheap or free. When you say, «I’ll help you make money,» the client subconsciously expects a discount or a volunteer effort. You devalued your work the moment you called it «assistance» instead of a «Strategic Solution.»
3. The Hierarchy Collapse. A «helper» is a volunteer or a servant. Someone who «scales» or «optimizes» is a partner. Pick a side.

THE WALLET KILLERS: FORBIDDEN TRIGGER WORDS

If you see these words in your pitch or on your website—delete them immediately. They shut down the client’s wallet on a reflex level.

• «Cost / Price» — This sounds like a loss. Use «Investment» or «Capital Allocation.» It’s not an expense; it’s a seed for the future.
• «Try» — This is a confession of uncertainty. «We’ll try to launch the ads.» No, Bro. You either execute or you don’t. The word «try» gives the client a legal right not to pay for the result.
• «Cheap / Inexpensive» — This signals low quality. If it’s cheap, it means you skimped on the brains. Use «Optimal» or «High-Efficiency.»
• «Hope» — This is a white flag of helplessness. Predators don’t hope; they forecast and implement.

GROWTH ALCHEMY: SWAP THE VOCABULARY, SWAP THE CHECK

In Naked Copy, we don’t «treat» the client; we arm them.

• Not «Marketing help» — «Market Expansion.»
• Not «Business support» — «Process Re-engineering.»
• Not «Customer care» — «Operational Integrity.»

The Verdict: Words are bullets. If you shoot with «help,» you wound the client’s ego. If you shoot with «dominance» and «tools,» you hit their ambition.

Want to be paid like a god? Stop talking like a social worker. In the world of predators, wallets only open for power.