You are terrified of sending that high-ticket proposal.
Your hand hovers over the «send» button, and you sweat. You think: «If I charge this much, they will laugh and walk away.»
Here is the brutal, naked paradox of high-end sales: Clients with real money are walking away from you precisely because you are too CHEAP.
The Cheap Trap: Activating the Inner Critic
When you pitch a low price, you immediately trigger the client’s critical thinking. Their lizard brain sounds a loud alarm: «What’s the catch? Why is this so cheap? It must be garbage. They must be desperate.»
When you are cheap, you attract bottom-feeders. Suddenly, they are micromanaging every word you write. They are fighting you over a $50 revision. They treat you like a disposable vendor because your price tag told them that’s exactly what you are.
The Premium Hack: Bypassing Logic for Ego
A high price does the exact opposite. It physically shuts down the rational brain and activates the primal instinct for Status.
When a CEO sees a $10,000, $50,000, or $100,000 invoice, the internal monologue instantly shifts: «Whoa, this is expensive. This must be the elite tier. I am a successful person. Therefore, I need the elite tier.»
Rich clients don’t buy «features» or «hours.» They buy the feeling of exclusivity. They buy the psychological relief of knowing they hired the absolute most expensive—and therefore the «safest»—option in the room.
Stop Selling Services. Start Selling Access.
At Contented Mind, we don’t teach you how to justify a slightly higher hourly rate.
Naked Copy isn’t about explaining what you do. It’s about triggering a biological response. It’s about making the client feel that if they don’t hire you right now, they are settling for second best. And Alphas never settle for second best.
Stop apologizing for your price. Start dominating the room.
CONTENTED MIND. THE UNFAIR ADVANTAGE OF NAKED COPY.
